Use AI to predict how BigTech’s algorithms are changing.

Allocate 5% to 10% of the content on which Artificial Intelligence algorithms and multi-arm bandit can test out different SEO hacks and observe causality, i.e., is it resulting in an improvement in the SEO score of those pages.

Why it matters: Currently, SEO is a cat and mouse game with Google.

• Once someone tests a new rule once and it works, no one returns back to it and validates if that rule is still valid. Over a period of time, you’ll end up with a dead set of rules that may or may not be valid.