Mobile Apps - Ritvvij Parrikh Mobile Apps | Ritvvij Parrikh Humane ClubMade with Humane Club
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Mobile Apps

  • The business case for launching Apps
  • Do competitor research with AppAnnie
  • Paid or Acquired Traffic: As of 2020 in India, it typically costs Rs. 50 to acquire mobile app downloads. For these users, you’ve to be confident that the product is strong enough to grow Sessions Per User so they stick around and give you enough revenue in the long run. Another way to track this is to look out for Uninstall to Install ratio.
  • It seems most media businesses, at least in India, have not built Profitable mobile apps.
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