Push Notifications - Ritvvij Parrikh Push Notifications | Ritvvij Parrikh Humane ClubMade with Humane Club
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Push Notifications

  • Running push notifications
    • Etiquette
      • Have a per user day cap, i.e., have a upper limit to the number of push notifications that can be sent to a user per day.
    • Measuring performance
      • Setup a funnel to track: Push notifications sent, Delivered, Opened, and Clicked.
      • Be on the look out for audiences unsubscribing to push notifications or uninstalling your app after receiving push notifications.
  • What to optimize
    • Consistency
    • Optimize CTR
    • Explainability in stories
    • Reading Windows
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