Map your audience’s engagement moments

The New York Times identifies engagement moments in a reader’s routine so that they become part of the reader’s day-to-day life, something that they cannot live without. For example, they know that their podcast listeners are most attentive during “yellow moments.”

Source: reutersinstitute.politics.ox.ac.uk/sites/default/files/2022-01/Newman – Trends and Predictions 2022 FINAL.pdf