Notes

All subscription content products should have this feature! If the user has already paid for the service, then simple UI hacks like this demonstrate that we care for the user’s time.

Likely Factors

Twitter understands what is important based on if the content is about a big handle and if the topic in the content is being spoken about by big handles.

Observations

It seems that Twitter has implemented a rule on top of its recommendation algorithm. It’s common to see a retweet or reply to a specific tweet, let’s call it ‘Tweet X,’ in your feed, followed shortly by the original ‘Tweet X.’

• This pattern suggests that ‘Tweet X’ is surfaced through the personalization algorithm, while the retweet or reply is introduced by a set of rules.
• These rules likely operate under the assumption that if you are interested in ‘Tweet X,’ you would also be interested in related content.”