Subscriptions

You’ll need to adapt as you implement the subscription revenue model. Subscribers give you time, attention and money. Hence, all your decisions need to answer what’s best for your subscribers! 

• On revenue diversity: You’ll need to work on your user experience so subscribers feel well served. Hence, indirect digital advertisements and subscription don’t gel well. To implement digital advertisement in subscription products, you’ve to serve premium advertisements that your audiences will appreciate. 
• On owned identity: Once you move to subscription, you cannot claim to remain “the paper of record”. Your editorial judgement will start reflecting the values of your subscribers.
• Who drives and amplifies: Once a simple subscription stack is in place, then the editorial team can directly serve value to the customer! Given that the drivers are the editorial teams and product and engineering can amplify their impact.