Revenue from Advertisements is Seasonal

There’s seasonality in digital advertisements sales.

• During the months of April to June, advertising spends tend to be relatively low as advertisers are in the process of strategizing how to allocate their budgets for the entire year.
• On the flip side, from October to March, ad spends skyrocket, accounting for a substantial portion, typically around 60-65%, of the total annual revenue. This period coincides with festive occasions like Diwali and Christmas, as well as significant sales events like Annual Republic Day Sales.
• Additionally, March End becomes a crucial timeframe as marketers aim to utilize the remaining budget before the start of the new year.