Google Trends

For every query, Google Trends returns data that is normalized in relation to a peak (100). Here’s the response when you search for the topic Yogi Adityanath.

Lets run a similar query for General Bipin Rawat

This makes it impossible to compare these two terms. Hence, we introduce a neutral term – say “Google News”. And now we get these results.

https://trends.google.com/trends/explore?date=2021-12-01%202021-12-31&geo=IN&q=google%20news,%2Fm%2F0h4cxd

How to normalize? We need to make the traffic data from Google Trends comparable between Google News, Yogi Adityanath, and General Bipin Rawat. 

Response from the query for General Bipin Rawat on December 8, 2021.

• Google News: 1
• General Bipin Rawat: 100

https://trends.google.com/trends/explore?date=2021-12-01%202021-12-31&geo=IN&q=google%20news,%2Fm%2F09k76ff

Response from the query for Yogi Adityanath on December 8, 2021.

• Google News: 100
• Yogi Adityanath: 28

Normalized result using min-max scalar.

• Google News: 1
• General Bipin Rawat: 100
• Yogi Adityanath: 0.28