Build Information Asymmetry

We should always be on the lookout for secrets, hidden insights and unique perspectives that can fuel Competitive Differentiation. The key is to uncover anything that enables you to deliver superior value or consume fewer resources.

Why it matters: Information asymmetry helps you to identify opportunities and stay stand head of competitors.

The details: These treasures may take the form of exclusive Proprietary Technology, strategic supplier relationships, unparalleled user experiences, cutting-edge Artificial Intelligence algorithms, untapped markets, or game-changing partnerships.