Separate information from formats

Google Sheets stores formatting separately from information. Similarly, the advent of Generative AI will force information products (Search Products, Social Media, etc.) to separate the core information value and the form, format, style, and tone it is presented in. Without this, we are in for a flood of similar content that is written just slightly different.

Historically, modern CMSes like Washington Post’s Arc CMS went headless and started storing the story and its presentation (HTML tags) separately. We’ll now have to extend this further.