Sessions Per User - Ritvvij Parrikh Sessions Per User | Ritvvij Parrikh Humane ClubMade in Humane Club

Sessions Per User


Sessions Per User communicates how frequently users return to your product. At a macro level, this idea is also communicated via DAU/MAU. To improve it, use following levers:

  • Off platform capture intent by perfecting SEO.
  • Attract unidentified audiences to your platform using Brand Marketing and Social Media.
  • Launch scheduled Habit-forming Products like Newsletters and Podcasts.

Once they land on your platform, use Audience Engagement and Onboarding to get them to:

  • Identify themselves, i.e., login, sign up to Newsletters, etc.
  • Download and use your Mobile Apps
  • Try out Habit-forming content

Eventually, with Identified Audience, run event-triggered and personalized communication using Newsletters and Emails.

Hacks

  • If you take a screenshot of a Tweet, then Twitter shows you this pop-up. Growth hacks to increase Sessions per user
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