Sessions Per User
Sessions Per User communicates how frequently users return to your product. At a macro level, this idea is also communicated via DAU/MAU. To improve it, use following levers:
- Off platform capture intent by perfecting SEO.
- Attract unidentified audiences to your platform using Brand Marketing and Social Media.
- Launch scheduled Habit-forming Products like Newsletters and Podcasts.
Once they land on your platform, use Audience Engagement and Onboarding to get them to:
- Identify themselves, i.e., login, sign up to Newsletters, etc.
- Download and use your Mobile Apps
- Try out Habit-forming content
Eventually, with Identified Audience, run event-triggered and personalized communication using Newsletters and Emails.
- If you take a screenshot of a Tweet, then Twitter shows you this pop-up. Growth hacks to increase Sessions per user