Clarity and simplicity scales.

When Steve Jobs returned back to Apple in 1997, he famously cut the product line by 70% down to 2 desktop devices and 2 portable devices!

Rule of thumb: If you can’t explain it and choose for yourself, then surely your customers wont!

• Don’t put dollars behind scaling to scale until you’ve completed value proposition discovery.
• Don’t put dollars behind marketing until your communication is so simple that everyone understands.
• Often we overcomplicate stuff that no one really understands.