In communication, clarity and simplicity scales.
When Steve Jobs returned back to Apple in 1997, he famously cut the product line by 70% down to 2 desktop devices and 2 portable devices!
Rule of thumb: If you can’t explain it and choose for yourself, then surely your customers wont!
- Don’t put dollars behind scaling until you’ve completed value proposition discovery.
- Don’t put dollars behind marketing until your communication is so simple that everyone understands.
- Often we overcomplicate stuff that no one really understands.