Media has been Edged Out of its Core

There are various fundamental aspects of an editorial product business. Most of these businesses have been edged out of the amplification factors:

Distribution: We’ve lost distribution to SEO, Social, platforms like Substack, etc. The only owned media channels that exist now are: website, mobile app, and newsletters.

Selling advertisement: Companies find it more efficient to buy advertisements from ad-networks on search and social than directly via publications.