Media has been Edged Out of its Core - Ritvvij Parrikh Media has been Edged Out of its Core | Ritvvij Parrikh Humane ClubMade with Humane Club

Media has been Edged Out of its Core


There are various fundamental aspects of an editorial product business. Most of these businesses have been edged out of the amplification factors:

Distribution: We’ve lost distribution to SEO, Social, platforms like Substack, etc. The only owned media channels that exist now are: website, mobile app, and newsletters.

Selling advertisement: Companies find it more efficient to buy advertisements from ad-networks on search and social than directly via publications.

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