JSW’s Strategic Investment in IT

One of the smartest strategic investment strategies I’ve seen so far is from the JSW Group. Instead of diversifying into general IT outsourcing, they are building on their leverages and have invested in three new businesses:

• An online marketplace e-commerce for Steel, Cement, Paint. After the price of land, these three are the highest expenditure items in any construction.
• They’ve set up a business that provides end-to-end vetted construction as a service. So, in case one wants to get a house manufactured and does not want to rely on local vendors, they can contract JSW.
• Finally, the company is applying for a banking license.