More companies will adopt subscription business model
Here’s the rationale behind the statements:
- Changes in interest rates directly impact the availability of capital, leading to a subsequent adjustment in the business model.
- Companies are recognizing that they are unable to monetize digital advertisements as effectively as Google and Facebook. This realization stems from the understanding that without an Identified Audience, it is impossible to gather First Party Data, thus hindering the ability to target advertisements.
- It is crucial to achieve revenue diversity to avoid being classified as escape products.
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