Pages Per Session
Once someone is on your Internet Products, always push them to consume one more piece of content. Pages Per Session captures how interested are audiences in exploring your website beyond the landing page.
You can do this by capturing the audience’s intent of coming to your platform and serving them basis that intent using:
- Information Architecture buckets all your content so audiences can discover it easily. Additionally, a good Information Architecture helps you improve SEO authority.
- Optimize distribution using Personalization.
- Search interfaces give audiences exactly what they want.
To understand their intent you can rely on the piece of content they are consuming right now or the organic keywords they were searching for prior to landing on your platform.