Paid or Acquired Traffic - Ritvvij Parrikh Paid or Acquired Traffic | Ritvvij Parrikh Humane ClubMade in Humane Club

Paid or Acquired Traffic

Companies acquire audiences (typically Top of the Funnel) by purchasing Digital Advertisements when their need for growth outpaces their ability to get audiences through Referral Traffic or from Owned Media.

To use this Channels wisely, ensure that the LTV of the audience acquired is higher than the Customer Acquisition Cost. For example, media businesses can pay to acquire traffic to fulfill commitments for campaigns of advertisers (customers).


Links to this Evergreen Note

None yet