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Peanut Butter Principle

The Peanut Butter Manifesto was written by an executive at Yahoo during Marissa Mayer’s tenure as the Yahoo CEO.

The Peanut Butter Principle refers to the strategy, or rather lack of one, where you do a little bit of everything, almost as if spreading a thin layer of peanut butter evenly across bread.

Generally, the peanut butter principle does not work because your cash/investment/focus is spread across many bets, eliminating the option of building deep competitive differentiation in any one thing.


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