Sessions Per User

Sessions Per User communicates how frequently users return to your product. At a macro level, this idea is also communicated via DAU/MAU. To improve it, use following levers:

• Off platform capture intent by perfecting SEO.
• Attract unidentified audiences to your platform using Brand Marketing and Social Media.
• Launch scheduled Habit-forming Products like Newsletters and Podcasts.

Once they land on your platform, use Audience Engagement and Onboarding to get them to:

• Identify themselves, i.e., login, sign up to Newsletters, etc.
• Download and use your Mobile Apps
• Try out Habit-forming content

Eventually, with Identified Audience, run event-triggered and personalized communication using Newsletters and Emails.

Hacks

• If you take a screenshot of a Tweet, then Twitter shows you this pop-up. Growth hacks to increase Sessions per user