Substance and Salience - Ritvvij Parrikh Substance and Salience | Ritvvij Parrikh Humane ClubMade with Humane Club

Substance and Salience


When communicating value proposition of subscription products, focus on
both substance and salience.

  • Substances: What is the depth, quality, insight density, value, etc.
    you promise?
  • Salience: What aspects are you giving more emphasis over what else?
    And why?
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