Twitter’s Personalization Algorithm

Likely Factors

Twitter understands what is important based on if the content is about a big handle and if the topic in the content is being spoken about by big handles.

Observations

It seems that Twitter has implemented a rule on top of its recommendation algorithm. It’s common to see a retweet or reply to a specific tweet, let’s call it ‘Tweet X,’ in your feed, followed shortly by the original ‘Tweet X.’

• This pattern suggests that ‘Tweet X’ is surfaced through the personalization algorithm, while the retweet or reply is introduced by a set of rules.
• These rules likely operate under the assumption that if you are interested in ‘Tweet X,’ you would also be interested in related content.”