Why Google invested in Gmail? - Ritvvij Parrikh Why Google invested in Gmail? | Ritvvij Parrikh Humane ClubMade with Humane Club

Why Google invested in Gmail?


Google is a company that earns money by running targeted advertisements. A key variable in their business is to be able to uniquely identify users. Hence, they invested in building and giving away for free high-utility tools — Gmail, GDocs, Android — that users will need in their daily life and wouldn’t mind logging into.

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