Will Using LLMs Help Me Save Editorial Costs?
May be yes, may be no.
Monetization. Remember, we operate in AI-driven marketplaces. Hence, I suspect that the marketplaces will correct themselves to possibly down-rank AI-generated content. Below are the early signs that I see:
- OpenAI launched a new system to test if content has been written by AI.
- Google, Schema.org, and IPTC — the organizations that control SEO — are coming up with changes to the schema that we’ll have to report if the content was AI-generated. Eventually, this will in turn feed into SEO algorithms and down-rank AI-generated content.
- One platform — Medium — has decided to de-amplify AI-generated content.
Production Unit Economics. The cost of labor in India is low and the eCPMs in some regional languages can be as low as Rs. 10. These publishers will have to do their own unit economics calculations to see if there is a point to spending on OpenAI API costs and then getting humans to refine and fact-check it.
Maybe there’s an opportunity to blend human creativity with the output of AI to create something valuable.