Identified Audience

These are audiences whose identity you know. It could be as simple as an email address or phone number. To acquire them, get them to login to your website, download mobile app, or subscribe to your newsletters. For such audiences, you can use personalization to drive up pages per session through smart homepage, newsletters, push notifications, and onboarding.

Why it matters: You should collect their data in a customer data portal and use it improve your engagement, drive subscriptions, relationship with audience, etc.