Push Notifications - Ritvvij Parrikh Push Notifications | Ritvvij Parrikh Humane ClubMade in Humane Club

Push Notifications

Running push notifications

  • Etiquette
    • Have a per user day cap, i.e., have a upper limit to the number of push notifications that can be sent to a user per day.
  • Measuring performance
    • Setup a funnel to track: Push notifications sent, Delivered, Opened, and Clicked.
    • Be on the look out for audiences unsubscribing to push notifications or uninstalling your app after receiving push notifications.

What to optimize

  • Consistency
  • Optimize CTR
  • Explainability in stories
  • Reading Windows

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