Push Notifications

Running push notifications

• Etiquette
  • Have a per user day cap, i.e., have a upper limit to the number of push notifications that can be sent to a user per day.
• Measuring performance
  • Setup a funnel to track: Push notifications sent, Delivered, Opened, and Clicked.
  • Be on the look out for audiences unsubscribing to push notifications or uninstalling your app after receiving push notifications.

What to optimize

• Consistency
• Optimize CTR
• Explainability in stories
• Reading Windows