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Articulation Matters

I recently saw a subscription-based product use this phrasing for their Customer Dependency Index survey: ‘How would you feel if the product was not available from tomorrow?’

The Product Manager must have thought: ‘Let me gather these responses to demonstrate to stakeholder how dependent our users are on our product.’

Meanwhile, the customer thinks: ‘Hey there! I’ve already paid for an entire year. What are you implying? Shouldn’t I be able to rely on your service?’


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