Dictionary

House of Brands

Competitive Differentiation

Complexity

Digital Advertisements

Ad Impressions Per Page

Qualitative Interviews for Discovery

Experiment-driven Development 

Short Shelf Life

Long Tail

Google Trends

Mobile Apps

Habit-forming Products

Funnels

Onboarding

Push Notifications

Identified Audience

Search Products

News Lifespan

Affiliate

Subscriptions

First Party Data

Item Ranking

Progressive Disclosure

Related Items

X-factor

Sampling

Shifts. Shocks. Fragility.

Culture

Brand

Multiclass Classification with Logistic Regression Using Softmax Function

Feature Importance

Row Importance

Bagging and the Random Forest

Regularization

Feature Engineering

Decision Tree

Regression

Ensemble Model

Classification

Anomaly Detection

Reinforcement Learning

Channels

Churn

Proprietary Technology

CPA

Uninstall to Install ratio

Referral Traffic

Pages Per Session

WAU

CPC

Discounts and Promotions

CPM

Net Promoter Score

Content Filtering

Commoditized Business

Indirect-sold

Arbitrage Opportunity

Sessions Per User

CPT

DAU

PR

Customer Lifecycle

Conversion

Pricing Tier

Time Per Session

Direct-sold

MAU

LTV

Collaborative Filtering

Paid or Acquired Traffic

Retention

Unit Economics

Seasonality

Game Theory

CPL

DAU/MAU

Pricing

Customer Acquisition Cost

TAM

Cost Of Goods Sold

Top of the Funnel

Free Trials

CPD

Price Elasticity

Topic Modeling

Propensity Modeling

Personalization

Switching Costs

Sensitivity Analysis

Multi-armed Bandit

A/B Testing

Clustering

Persona

Cohorts

Segmentation

Accidental Complexity

Principal-Agent Problem

Commission Risk

Omission Risk

The Product Organization

Product Analytics Manager

Product Owner

Product Manager

Program Manager

Chief Product Officer

Hypothesis

Mean

Median

Mode

Correlation

Standard Deviation

Median Absolute Deviation

Normalization

Smoothing

Z-scores

Entropy